The best thing I have learned in over 25 years of experience is that change can not be stopped.
I always believed that digital would have changed the world.
Therefore I owned my first digital company when I was 25 years old.
The second one when I was 35.
In the meantime I worked for Ogilvy, TBWA / BDDP, McCann and Fininvest.
Currently I decided to help make the world a better place. I'm starting a cool, social sustainability project and working hard on environmental sustainability projects with Lifegate.
Today my ambition is to contribute to the digital transformation of Big Brands.
I believe in the value of Brands and their power to Tell Stories
I believe in Data, in analytics and in the opportunity that derives from it.
I believe that agnostic ideas easily lead to great Communication Projects
I know that technology is the core of everything and people is the secret weapon.
McCann EricksoN Interactive
TBWA / BDDP
Soho Square Consulting Italy
Area51Lab Digital Design